Deploying What We’ve Learned
After researching America’s movable-middle young people, we deployed the winning messages in a variety of ways through the Campaign for Abortion Free Cities.
At the doorsteps, our volunteers deliver a message of hope, strength, and support to women and families facing an unplanned pregnancy. Since launching our Campaign for Abortion Free Cities mission, teams in 31 cities have visited more than 184,000 neighbors with this message.
Where allowed and where funding is made available, our team has even rented billboards to reinforce this message.
Dallas, TX total reach: 4,108,944
Denver, CO total reach ~400,000
At churches and pro-life gatherings, our team is distributing grassroots marketing materials.
On campuses, Students for Life groups also echo this message.
Our biggest deployment of the winning messages we learned during our Moveable Middle Women & Men’s Studies was online where a six-digit investment was made in the following cities…
2022 National Campaign Total
- $212,364.10 spent
- 881,078 online conversations
- 136,202 minds changed
- $3.16 cost per mind changed
In the following cities…
