September 2021
Over the course of 2019-2020, Students for Life of America commissioned right brain research & quantitative studies with Vinea Research. We first identified Millennial women who described their views on abortion as “in the middle” and started with qualitative visualization research methods to help identify trends within responses. From there, the team at Students for Life created video advertisements and messaging that may persuade and move the middle further to the pro-life position.
After four phases of qualitative and quantitative studies which measured responses before and after watching, the following videos are the top results of successful messaging that moved the middle along the continuum toward the pro-life position.
Watch the videos:
This same research was conducted for Moveable Middle Men. Check that out here.