MESSAGING RESEARCH
The Demetree Institute for Pro-Life Advancement’s messaging research provides valuable insights and strategies to strengthen communication within the Pro-Life Movement. Our findings are shared to empower advocates, enabling more effective messaging that saves lives and supports families.

Deploying What We’ve Learned About Moveable Women & Men
Deploying What We've Learned After researching America’s movable-middle young people, we deployed the winning messages in a variety of ways through the Campaign for Abortion Free Cities. At the doorsteps, our volunteers deliver a message of hope, strength, and support...

The 14th Amendment Strategy: The 14th Amendment as the Next National Rallying Cry
Following the reversal of Roe, many felt that Pro-Life Movement lacked a clear national rallying cry that could be easily understood and accepted by leaders and volunteers alike. We set out to explore the potential application of the 14th Amendment as the movement’s...

Leading the Pro-Life Movement’s Response to Chemical Abortion
Leading the Pro-Life Movement’s Response to Chemical Abortion

The Moveable Middle Men: Winning Back Men’s Courage to Reject Abortion & Embrace Life
The Moveable Middle Men: Winning Back Men’s Courage to Reject Abortion & Embrace Life

The Moveable Middle: Women’s Research Results
The Moveable Middle: Women’s Research Results